5 Reasons Why Your Home Isn’t Selling

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Your home has been listed for the last little while, and even though you’ve had some interest from time to time, you can’t seem to get an offer.

What gives?

Being unable to sell your home can be a frustrating and confusing experience, which can have you questioning even selling at all.

Although there could be a variety of reasons as to why your home isn’t generating interest and offers, we’ve put together a few of the most common down below. 

If you are trying to sell your home during a time where supply outweighs demand, you could be competing with a bigger pool of homes that are listed on the market. 

The principles of supply and demand always apply, and especially with real estate which does experience seasonal swings in both supply and demand. 

Being patient and listing your home when the supply has tapered off, or in the right season of the year, can mean not only selling your home but also getting more money for it.

Real estate can be a waiting game, so knowing when to enter and exit the market can really be beneficial.

A major reason why your home may not be selling is that it is priced too high relative to where the market stands. 

Finding that sweet spot in your listed price is crucial because buyers and other real estate agents will try to negotiate a lower price, or ask for terms and conditions that could affect your bottom line. 

A knowledgeable real estate agent should help you pinpoint your ideal price point so that you are getting fair market value for your property, and still have breathing room should a buyer attempt to negotiate.

If potential buyers aren’t seeing your property, how can you even hope to sell?

To sell a home in the 21st century, you may need a tight marketing and promotional strategy. 

There are a broad range of tools at the disposal of sellers and their real estate agents including social media, websites, listing services, and more that should be utilized. 

Established channels like the MLS, as well as new platforms like Instagram and Facebook, can help you market your home and get you in front of as many eyeballs as possible.

Your home’s curb appeal and staging are also vital in selling your home. 

First impressions are everything and if your home isn’t making a strong one, then your chance of it selling is going to fall.

Staging a home to accentuate its best features, keeping the lawn and the garden trim and tidy, and making sure chipped paint, loose wiring, or wobbly door handles are fixed can make all the difference in leaving a lasting impression.

An agent and their surrounding team can be the determining factor on whether or not your house sells on the market. 

A real estate agent with a strong knowledge of your particular neighbourhood, the market and its seasonality, and the toolbox of marketing strategies will help you sell your home faster with less hassle.

At LIFE, we have a comprehensive team surrounding our agents including marketing, inbound and outbound sales, and admin teams all to help you on your selling journey.

*Not intended to solicit those under contract.

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About The Author
David Robertson

Since 2011, Dave brings integrity and professionalism to his clients in Ottawa when helping them buy and sell real estate. Every client matters to Dave.He doesn’t just sell you a home; he builds relationships for life by treating every client with the respect and honesty he would give his own family. Even after the sale of your home, he will continue to be there to answer all your real estate questions and recommend preferred vendors. As an Ottawa native, Dave understands the changes in the local market. Dave's previous industries in banking and home equity have sharpened his expertise in real estate trends. He will professionally explain the real estate process and paperwork involved. As team leader of LIFE Real Estate Group, Dave offers his clients a team of dedicated agents and administrators. Why hire a single realtor when you can hire a team? LIFE Real Estate Group's innovative marketing strategy and commitment to excellence has propelled them to be one of the top teams at Solid Rock Realty! Dave's passion for serving people is the foundation of his success. His goal is to earn the right to be your real estate professional for life. Whether it is creating a customized plan for creating generational wealth through real estate or even home maintenance tips, he is available for all his clients. Message Dave for past testimonials to see how he has helped local families.

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